United States, Ne... "FloorTalkers is a company that will increase customer sales with the use of point-of-sale floor decals in retail outlets. FloorTalkers sells, manufacturers, services, installs, and removes slip-resistant graphics in these retail outlets. This will provide the retail chain(s) with increased sales and profits without incurring any additional overhead or cost. Competition for consumer's attention is fierce in today's retail environment. The average supermarket or discount store outlet has 400-500 different brands being promoted at the point-of-purchase. However, this represents a small fraction of the thousands of brands available for sale. Even though the hundreds of brands being promoted via point of purchase probably represent a small portion of all brands in the store, they account for a significant share of what is ultimately purchased. Shoppers are paying attention to the displays, signs and other activities they encounter in supermarkets and discount stores. People today have less time for daily activities, tasks, and are working more. The average shopping trip is not as planned as it was ten years ago. In fact, 83% of shoppers don't use lists for shopping. With easy access to the store, consumers will frequent a particular location 2-3 times per week. Consumers are influenced more successfully and make more buying decisions at the point-of-purchase. The average increase in incidence of store decision purchases when point-of-purchase was present vs. when it was not is substantiated by significant increases in store purchases when displays or signs are present for specific brands. Key findings in a 12 week test done by Proforma Consulting Ltd. floor decals are Effective in increasing sales. Demonstrate the ability to maintain high sales increases. Are an effective advertising media for new product introduction. Result in major sales performance improvement in the entire brand group. We have found through research there is a definite place in the market for floor decals. Within our sales strategy and marketing program we will have the ability to turn the floor decal market into a 100 million dollar industry. In the grocery industry, supermarkets and discount stores operate on low margins produced by the products they move and shelf or display space they sell. In order to become profitable they sell their shelf space, and end aisle displays to the highest bidder. Due to the stores ability to sell the decal within their chain our program will increase their participating brand margins 40%, 50%, or 60% without incurring any additional costs or overhead. Four areas of focus are Having media and graphic production in-house keeping production costs down Building partnerships and developing relationships with our customer base. Revenue sharing with our customers and implementing a program that will allow the store financial success. Having an alliance with AMECO (Association of Missing and Exploited Childrens' Organization) that will help find missing children. In the past, the large manufacturers are the advertisers who can afford to purchase these displays and shelf space. Smaller manufacturers typically can not afford the price tag associated with these proven means of promotion. Flo...
Chief Executive Officer