United States, Ar... "Executive Summary Products Millennium Sports Collectibles will sell, to the readily identifiable market segment that regularly follows professional and collegiate sports, limited edition, precious metal medallions and photographic montages that commemorate the Year 2000. The product line will feature the major professional and collegiate sport franchises of North America. The medallions will be custom minted by one of the United State’s most experienced private mint facilities. A less expensive, open edition, bronze medallion also will be offered. Industry Millennium Sports Collectibles will focus on an untapped, worldwide niche of the multi-billion dollar sports memorabilia and collectibles industry. The Company will manufacture, advertise, and market a line of sports memorabilia collectibles, commemorating the advent of the new millennium, with a proven appeal to a global market. Strategy Our business strategy is simple: Assemble a numerically limited, artistically presented, nostalgic package that will include as many components of “collectability” as possible — perceived value of precious metals, historical significance, highly informative ancillary information, and polished good looks — then market them, through direct sales, as premium level collectibles. Keys to Success Product Associations With Sports Teams The success of these products lies in their ability to evoke the need to own an item simply because of its relationship with the team or establishment it is representing, coupled with the products’ limited-edition status, which provides an immediate aura of exclusivity. By offering a product catering and appealing to the emotional ties and loyalties consumers create and identify with, MSC will seek to establish in the mind of the consumer the items’ perceived value. We will do this by emphasizing team support, raw material value, novel and original design, “collectability”, and by tapping into the “So long as it deals with my team, I gotta have it” mentality. Exclusivity and Timing MSC will introduce these products during the year 2000, because the products have two points that encourage their purchase by consumers: The ties to the teams represented and the “collectabililty” factor — the medallions will be limited edition, Year 2000 memorabilia, available only through MSC. Highlights Management plans to finance sales growth with cash flow; the financial analysis indicates the Company can do this after it obtains an infusion of $1,000,000 (net) equity investment at start-up. This will be used to acquire licenses from the various professional sports associations, design and order the proof dies that will strike the medallions, purchase initial inventory quantities, place media advertisements, and to provide working capital reserves. Error! Not a valid link. Management forecasts sales will range between $80 million and $90 million in Years One and Two, then decline to $3.3 million in Year Three, as the project life expires. The Company will turn the profit corner almost immediately after sales begin and will have distributed more than $50 million after tax to its shareholders by the end of Year Three. Margins will be high — gross margins of just below 50 percent and net margins before interest and tax of greater than 45 percent. Returns on assets and equity will range between 150 and 800 percent. Objectives The Objectives of Millennium Sports Collectibles are broken down into 1-year and 3-year phases, with an additional long-term strategy for activities beyond the 3-year mark. The 1-year goal is to establish MSC as a major player in the sports memorabilia industry, using the year 2000 professional and collegiate collectibles (the Millennium Medallions) discussed in this business plan as the springboard into the industry spotlight. Our objective is to sell 80 percent of the limited edition products offered (equivalent to 4,000 of the 5,000 total medallions for each team we will have available), within two years. The 3-year goal is to maintain and increase the momentum created by the Millennium Medallions by offering an expanded product line catering to the international soccer and baseball markets as well as the domestic NASCAR and individual sports markets (e.g., tennis and golf). At this level MSC would be in a position to offer collectibles that would sell based on the nature of the products as well as the reputation that would have been gained during the first three years of MSC’s business life. Long-term, Management expects to capture the interest and imagination...
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