United States, Ne... "Executive Summary Company Nextidea Corporation (NiC), a C-Corporation, was incorporated in the State of New York on 18 January 2000. The company’s objective is to develop, market and distribute unique and functional products (“SportSticks”) targeted to sport and outdoor enthusiasts. Our first product entry focuses on the golf market. Additional products focus on the general outdoor (beach, camping, hiking); boating and fishing; and skiing markets. Our principal offices are located at 1789 Western Avenue, Albany, NY. Telephone us at 518.464.1305. Or fax us at 518.456.6429. Our Internet presence although registered is under construction. Our registered URLs are www.nextideacorp.com and www.sportstick.com. Business/Product SportSticks will manufacture two products – The Golf ‘N Go SunStick and the Grip ‘N Rip. The Golf ‘n Go SunStick is a combination 30SPF non-greasy sunscreen and insect repellent packaged in a highly visual and dynamic plastic bottle shaped like a golf bag. The product can be applied to the skin hands-free. The Grip ‘N Rip is a highly functional and unique golf towel accessory. However we quickly learned that it is also a highly functional promotional product. From the golfer’s point of view, the Grip ‘N Rip frees the golfer from returning to his / her golf bag to us the towel. From the housewife’s point of view, the Grip ‘N Rip means no more puddles between the kitchen sink (or any other sink) and the refrigerator (the usual place for the towel). That versatility! Versatility drives differentiation. Differentiation drives sales. This amazingly low cost, high margin tool is manufactured in nine different colors, and has a large imprint area for logo placement As of January 10, 2000 we have pre-commitments for 350,000 units of The Golf ‘N Go SunStick, and 500,000 units of the Grip ‘N Rip. Presently, both of these products are in the introductory stage. Manufacturing molds are currently being designed for each. Full-scale production is scheduled for the end of February. NextIdea will follow up The Golf ‘N Go SunStick with a full line of suncare products – The Fish Stick and The Ski Stick rounding out the SportSticks Brand of sun care products. The SportSticks line and the Grip ‘N Rip are significantly more functional than any competitive products in the marketplace today. The Market We have two different markets, with a significant overlap between the two for The Golf ‘n Go SunStick. We define our market for The Golf ‘N Go SunStick as industry (i.e. golf) distributors / retailers and retail consumers of sun care products. This market was $550 million in the U.S. last year, and $1.4 billion internationally. In the U.S. this market is expected to grow at a rate of 8.7% next year, according to Media Research, Inc. We define our market for the Grip ‘N Rip as the sale of golf accessories and promotional products. This market was approximately $1.4 billion last year, according to Golf Retailer Magazine. Competition The Golf ‘n Go SunStick has no direct competition, although there are four combination 30SPF sunscreen and insect repellents on the market. In addition, there is only one known “hands-free” sunscreen only product in the market. The Golf ‘N Go SunStick is the only combination 30SPF sunscreen / insect repellent product that can be applied “hands-free”, and the only product packaged in a unique, attention-grabbing, industry-specific package that literally jumps off the shelf at the consumer. Like The Golf ‘N Go SunStick, the Grip ‘N Rip has no direct competition either. Significant indirect competition does exist in the form of the traditional wire attachment products that come with every golf towel sold in the marketplace today. The Grip ‘N Rip is the only product that allows the golfer to quickly and effortlessly remove, and then attach again, the golf towel from the golf bag. No longer do golfers have to be a slave to their golf towel – they can quickly and easily take the towel with them to the tee, green, or fairway. The Grip ‘N Rip also has a large, flat area for logo placement, which allows the Grip ‘N Rip to be custom imprinted in relatively small quantities for a golf course, tournament, or company. It’s the only product on the market today that gives our customers the ability to add significant perceived value to golf towel sales. Management The management team of Jay W. Vandervort, Dana J. Welch, and James Lozano has a combined 57 years of business experience in all phases of start-ups, marketing, operations, and finance. Financing We seek $1 million of convertible debt financing, which will enable us to produce the necessary product molds and product, develop sales and marketing, print collateral materials, develop internet strategy, recruit key employees, buy and lease necessary equipment and fixtures, remit contractual deposits, pay emp...
Marketing Professional Traditional