United States, Ca... "SimpleSurance.com will be the first Insurance Mega Broker to emerge into the on-line marketplace. A true e-commerce site for both small business and individual insurance, SimpleSurance.com will provide real-time insurance quotes with the opportunity to buy immediately. Additionally, this virtual brokerage will provide all of the services provided by today’s brick and mortar brokerages such as claim filing, policy changes, obtaining insurance ID cards or “Evidence of Insurance”, risk management and many other value added services. The goal of SimpleSurance.com is to eliminate the intimidation, inconvenience and confusion currently associated with all aspects of insurance and develop long-term relationships by providing a transaction environment that consumers can access 24 hours a day, 7 days a week. SimpleSurance.com aggregates the product and service fragmentation that currently exists in the on-line and traditional insurance marketplaces with a complete and comprehensive offer. SimpleSurance.com will not only be positioned in the financial services sector with competing insurance sites, but will also be uniquely positioned within the emerging Safety and Security sector. The Safety and Security stance relates directly to the protection aspect of insurance products, resulting in a different consumer attitude toward the purchase. SimpleSurance.com will pursue partnerships within both sectors, providing access to large customer bases through two broad industries and their respective distribution channels. Partnerships will also be established with small business and consumer associations, e-tailers in complementary industries (i.e. auto, real-estate, etc.), and related service providers (i.e. auto body shops, construction services, roadside service, etc.). As the internet marketplace evolves consumers not only expect increased availability of products and services but they also expect easy access, instant gratification, and creative solutions to everyday problems. These expectations have not yet been met with the current offerings in on-line insurance. Currently consumers can work with either a direct writer (i.e. State Farm, Farmers, Allstate, etc.) who only offer the products from their specific company or with independent brokers who represent several, but never all, Independent Agency Companies (i.e. Fireman’s Fund, Hartford, Chubb, etc.). In either case, the choices are limited and the process cumbersome whether or not the consumer is purchasing on-line. SimpleSurance.com’s one-stop mega brokerage concept will allow a small business or individual access to products from the majority of Independent Agency Companies without any pressure from a sales agent. Additionally, site stickiness will be increased with the relationship created through the provision of post purchase services whereby the consumer visits the site frequently to take care of various needs. Insurance premium revenues in the U.S. exceed $670 billion, with on-line sales conservatively expected to reach $4.1 billion by 2003. With only a very small percentage of insurance companies and/or brokers offering on-line sales and most on-line competition operating on a lead generation business model, there is considerable room for market penetration Competitive Differentiation In the rush to provide financial services via the internet there has been an onslaught of insurance sites introduced. These existing sites fall into two categories: 1) Company sites including existing companies such as Progressive, State Farm, etc. as well as new companies such as Esurance.com and Ecoverage.com. These sites have the distinct disadvantage of only offering the prices and products of one company which leaves the consumer without choices. 2) Lead generating sites such as InsWeb.com and QuickenInsurance.com in which the consumer provides the information to obtain estimated quotes and then their information is sold to agents (mostly direct writers). The disadvantages of this model are first that the consumer does not have the ability to buy immediately, second the consumer is again left with limited choices, and third no on going consumer relationship is developed. SimpleSurance.com solves this problem by providing a broad range of price and product comparisons for the consumer to evaluate. The consumer never gets passed off or “sold” to an agent which enables the consumer to buy the product they have chosen immediately upon making a decision and know that they can come back to directly to SimpleSurance.com to shop for additional products. More importantly, SimpleSurance.com’s business model has two elements not currently addressed in the on-line insurance space. First is the offer of products designed for small businesses. There is no site in existence today that makes an extensive small business insurance offering and none that enable the on-line purchase of these products. Second is the offer of post purchase services. The idea of servicing insurance products on-line after a sale has been made is basically ignored by other sites yet it is vital to consumer relationship development as well as gaining partnership relationships. B2B Offering SimpleSurance.com will provide small businesses with the opportunity to quote and purchase Businessowner’s, Workers’ Compensation, and Group Health insurance policies. Proprietary products will be created for growing small business sectors such as In-Home Businesses. Through SimpleSurance.com’s virtual environment this customer base will have access to all post purchase services as well as specially designed risk management tools. B2C Offering SimpleSurance.com will provide individuals with the opportunity to quote and purchase Homeowners, Auto, Umbrella, Earthquake, Life, and Health insurance policies and related products for individuals. Similar to the B2B offering, consumers will have the ability to receive all post purchase services on-line. Lastly, the individual...