Australia, 0... My Business ... "Executive Summary 1. The Business Concept Concept: My Business Manager (MBM) is an automated business performance management system. It has been designed to help business managers to manage performance and to improve their businesses. It takes data straight from existing financial systems (such as MYOB and Quickbooks) and provides a process to highlight problems, manage business performance and plan profitability and growth. MBM takes over where the P&L and Balance Sheet stops! Unlike other partial solutions in the market place, MBM is a complete process. It provides an integrated system, commencing with budgeting, cashflow planning, targets and tripwires and flows through to profitability and performance analysis, goals, actions, dynamic business plans and benchmarking. Once set up, MBM automatically keeps track of actual results, compares them with the planned results, and produces simple ""business tuning"" reports highlighting the areas needing attention. Products: There are two products available: Accountant Pack: designed to provide the accountant with a profitable, systemised way of providing performance management advice to business clients. Business Pack: designed to provide the more independent small to medium business manager with an integrated performance management system. It links to the Accountant Pack to enable an accountant to provide additional advice and guidance. Business Model: The Company will make extensive use of sales channels and sub-contract as many services as possible. With cost effective operations and small central administration, our strategy has minimal cash requirements and minimal financial risks. The company is finalising product development and will launch the products late 2001 in Australia, with a staged rollout to NZ, USA, Canada, UK and other countries exclusively through international sales channels. 2. Our Market Our market: Every business wants to manage and improve business performance in order to maintain or increase profitability. Accountants who want to establish or grow an additional revenue stream by providing business development services to their clients. To achieve projected revenue forecasts, we require penetrations of less than 0.5% over 5 years for the MBM Business Packs and 1.0% for the MBM Accountant Packs. With suitable business alliances, the directors feel that these volumes are easily achievable. Potential: There is substantial demand on a global scale for products in the area of business performance management. We not only substantially add value by reducing the cost and complexity of this advice, but we also deliver the convenience of having a continuous process of performance analysis and business improvement. MBM is a new process that solves a huge and long standing market need. We have had excellent responses from accountants and very encouraging responses from prospective clients, banks and government advisers. Distribution: After an initial period, distribution will be exclusively through sales channels (distributors) to optimise the established market framework. By both using existing software channels and recognizing the accountant as coordinator of their business clients, we anticipate the sale and use of MBM products to continuously improve. We have designed a generous discount structure( 33% reseller channel and up to 33% for volume sales channel) to encourage high levels of sales and the provision of quality support. Our shared, residual revenue stream will encourage continuity of service and quality support. We have already had numerous approaches from niche distributors. We have been encouraged by the response from large organisations that have been approached as potential distributors. There have been no objections to pricing. We have had good response from accountants regarding the reselling of MBM Business Packs. There has also been enthusiasm from potential sales channels regarding the training and support revenue opportunity, ensuring good follow on revenue streams and a satisfied client base. Competition: It has taken us over 3 years to reach our present development. The reason is that we have developed a turnkey system for both businesses and accountants relating to the full process of business performance management. There are various stand-alone business modeling products in the market (many priced in the $000's), but there does not appear to be an integrated process similar to MBM. 3. Economics Our extensive global revenue forecasts indicate substantial growth once each market is commercialised. Our market penetrations are conservative and have been considered by our contacts to be very reasonable. Roll-out, support and continued development are volume related and therefore able to be tailored to results achieved. We have a very competitive pricing structure, with substantial annual revenue streams to enhance the sales channel takeup. 4. Implementation Plan Marketing and operations: MBM has developed a targeted and cost competitive sampler and demonstration mailer for both business and accountant prospects. MBM has an e-commerce web-site at www.my-business-manager.com. MBM has an integrated marketing and operations database to help manage our forecast sales. To optimize market coverage, we are seeking to appoint numerous strategic partners covering each market segment. 5. Partners Strategic: MBM has been in discussions with many potential sales channels: Accountants, accountant consolidators, software companies and niche providers. Bio of Management Team Management Team Ian McManus - Chairman has been in the IT industry since 1970. His early career experience ranges from operations, programming, data analysis to IT Manager. In 1982 Ian founded a software company which he successfully ran until selling in 1987. Ian stayed on as General Manager, becoming General Manager of the Group in 1989, the company winning IBM awards for marketing innovation, sales performance and customer satisfaction. In 1991, Ian bought the Group, restructured it and on-sold to a USA-based company for a substantial profit. Ian then moved to Noosa and took on the roles of software consultant, real estate developer and business investor. In 1997, Ian performed the role of Australasian Managing Director for a Sydney-based software company whilst it established operations in the USA. In 1998, Ian then founded and focused on developing the MBM products, marketing strategies and business plans. Stephen Fairbairn - Director has 25 years of broad commercial experience in small business i...
Chief Executive Officer