United States, Ne... Vargas Inter... "The Company Vargas International, LLC is a start-up wholesale distribution company. Our company is a distributor of imported health and beauty aid products. Vargas International conducts business with foreign manufacturers of high quality health and beauty aid products and gains exclusive distribution rights of such products in the United States. We then enter these products to their appropriate category and market them accordingly. By concentrating on the branding of each product we represent, we will establish product recognition on both a trade and consumer level to obtain a fair market share of each category that our individual products belong to. We have two facilities from which we conduct business, an executive office located at: 1010 Northern Boulevard Suite 308 Great Neck, New York 10021and a warehouse location situated at 115 Lombardy Street Brooklyn, New York 11122. Our office location is utilized to conduct day to day operations, while our warehouse location is utilized for the storage of product. The Products The first product that our company will be introducing to the mainstream market is a feminine hygiene product by the name of Lemisol®. Lemisol® is an external intimate wash product with an innovative anti-bacterial formula. This unique antiseptic and fungicidal solution is ph balanced for today's woman. Lemisol® has been successful in Germany, Central America, and the Caribbean for over 20 years. Vargas International was able to obtain an exclusive distribution agreement with the manufacturer of Lemisol®, and is now preparing to execute a campaign to successfully enter Lemisol® in to the feminine hygiene market in the United States. This campaign will focus on: entering the product into the necessary retail venues, creating consumer demand, and gaining respectable market share. Once our company has established itself as a respectable supplier of quality products within the trade we will proceed by increasing products provided to them by our company to include baby bath gels, analgesic creams, and hair care products. Market Potential The feminine hygiene industry produces over 2.5 billion dollars a year and has an average 3% annual growth rate. The intimate wash category produces over 220 million dollars a year and has a growth rate of 4% annually. Our first product, Lemisol® will enter into the intimate wash category, as the entry with the highest quality, possessing the most attributes. Presently the market leader is Summers Eve® which holds 45% of the category followed by Massengil® which has 34% of the market. As it stands Summers Eve® has a larger market share due to the nature of its line which focuses more on external wash products as opposed to Massengil® which concentrates more on douche products. Both brands are dull and some what set in their ways and neither offers the benefits that Lemisol® brings to the market. Lemisol® is a product with a formula containing a twist that has never before been seen in the United States feminine hygiene market, and that has proven its ability to prevail over various products in this category in numerous other markets in Europe, Central America, as well as in the Caribbean. With this said Lemisol® can be properly introduced as the best product available in the intimate wash market in the United States and in due time obtain its fair share of the market. Our goal is to obtain 10% of the intimate wash category over a 5 year period. Our company will be implementing several marketing and promotional programs to create product recognition and generate product usage. Strategy As distributor of Lemisol, Vargas International is responsible for suitable sell-in of the product as well as to induce desire in the end user consumer to accomplish the appropriate level of sell-through. In order to achieve success in this matter Vargas International will be implementing strategic marketing and promotional tactics to first create product recognition within the trade. Once we have accomplished this the next step is to have the product available in as many retail venues as possible. For this Vargas International will employ industry professionals that will assist and expedite the entry of Lemisol® to the shelves of well known national chains as well as creating strong relationships with well known wholesale companies that can supply a vast number of independently owned retail outlets. The next step will move us to phase two which will be to create product recognition among potential consumers. Vargas International will execute an advertising and promotional marketing campaign to generate product knowledge and educate consumers to the necessity and availability of a product of higher quality in the intimate wash category. Our ultimate goal with this type of promotion will be to expand the market and acquire newly created customers, and not just convert pre existing customers of competing products into our customers, although initially most of our customers will be current users of intimate wash products. Our consumer campaign will attempt to form a society for Lemisol® and play off of the basic human sense of belonging, and desire to be a part of something. In addition to this our product will be promoted as the product with the most attributes and the highest quality available on the market. Regulatory Issues Lemisol® is classified as a cosmetic product and is fully approved by the FDA. Major Milestones The following are key milestones for the first year of operations: • Acquire necessary funding to accomplish goals set forth in the business plan • Product Recognition within the Trade: Successful execution of trade marketing for Lemisol® • Retain company to expedite product availability • Shelf Space: Entry of Lemisol® into national chain and independent retail venues • Product Recognition on a Consumer Level: Successful execution of advertising and promotional campaign for Lemisol® • Expansion of servable coverage area to include entire eastern seaboard • All other milestones will be accomplished adhering to a schedule coinciding in accordance with the business plan. Competitive Advantage Vargas International has all the essential capabilities of a full service distribution company be it in house or outsourced through professional representative firms. Our competitive edge comes from our ability to gain exclusive distribution rights to high quality products in the health and beauty aid category. Our company will be the sole supplier to wholesale accounts that will in turn service independently owned retail outlets as well as the sole supplier to national retail accounts. The products represented by our company are unique and all possess innovative qualities not presently available in the lucrative markets they will be entering. Our various products will enter distinct categories of the health and beauty aid market each will have a positive impact in its category and ultimately gain a fair share of its specific market. Lemisol® as the first product Vargas International will be introducing has an innovative formula that of...
Chief Executive Officer