United States, Mi... Preferred Partner "Overview - Arcana Group is a dance music and festival organization that promotes and produces festivals, club events, and tours. Our goal is to establish an annual schedule of events promoting dance music throughout the Midwest. Our mission is to strive to create unforgettable experiences in thousands of people's lives and raise dance culture to new heights. Marketing - This is a very new industry in the United States. The timing couldn't be any better. The field is wide open. The wave of dance music is about to hit the US. It has already taken the rest of the world by storm. Our target market is Generation Y (23 years and younger) which is 60 million strong and spends over $154 billion annually. Initial expenses would include graphic design and production, and office expenses. Our goals would be to eventually branch off into several smaller divisions including a sound and lighting, a b...
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