United States, Fl... Preferred Partner "Overview American InterNETworksÓ believes it has found the solution and the business model which addresses the quandary with which advertiser’s will rapidly be faced. By combining traditional advertising, marketing and entertainment and melding them all with the power of the Internet’s streaming media’s interactivity, the Company will deliver an interested and focused audience for advertisers. American InterNETworksÓ will ride the convergence tidal wave to capture the minds, eyes, mouse-clicks, ad dollars, and consumer dollars spent on and over the Internet. We will be the entertainment, advertising, and marketing medium of choice for the 21st century. Our goals will be accomplished through content productions called “advertorials” or “advertainments.” These terms are loosely defined, as content-driven programming that is entertainment- and/or information-based. These programs allow the advertiser the ability to advertise, spotlight, mention, highlight, draw attention to, or otherwise place products or services within an entertaining and/or informational situation for extended periods of time. This will be done either subtly or prominently, while giving the viewer the ability to interact, get information or directly purchase the products or services contained within the advertorial or advertainment. In an environment where “surfing” has become common place, the only way to make a site “sticky” is by the quality of the content. The television analogy would be channel surfing. During commercials many viewers will surf other channels, they will only return if the programming on the original channel is more compelling than the others. This must be how we differentiate ourselves. Streaming Media – The Internet users of the past were limited to reading text on web sites. Businesses trying to sell their products and services via the Internet had to rely on relatively limited text to describe themselves and their products/services to their prospective buyers. As technology quickly sought to overcome these limitations, color was added to grasp and hold the reader’s interest. Later, graphics and photographs became an integral function of web sites. The Internet enabled a company to market itself to literally millions of prospective customers. The huge potential market value was realized and tremendous efforts have been made to apply proven advertisement/sales techniques of live audio and visual presentations to maintain the interest of consumers. Technological limitations required a prospective buyer to first “download” large files into their computers and then listen and/or watch very slow, crude and brief presentations. The files were large and time consuming to download because, along with the intended information, the users would have to download programming software to enable their individual computers to display the intended sounds and images. Companies offered their audience various “players” or other software programs to negate the need to download each time a person wanted to listen or view content thereby speeding up the transfer of the audio/video files to the user’s computer. Still the image size of the files and quality of media presentation were rudimentary when compared to normal television or radio standards. Recent improvements in technology and in the operational speed of average consumer computers and access methods such as cable modems, DSL and higher speed modems, coupled with the adoption of standard media players in basic computer programs and the improvement in compression algorithms, have enabled a user to transfer audio/visual files much more quickly with an enhanced viewing quality. The current trend in technology permits a prospective customer to merely “click” on a site, and see and hear the visual/audio information. The Internet community has coined the term as “streaming media”. The current stage of “streaming media” can be compared to the television industry during its infancy. Everyone realized then the huge marketing potential of television yet were hampered by limited technology and unproven concepts. Over time, advances in broadcast technology evolved into the multi-level, multi-faceted and trillion-dollar establishment we know today as the broadcasting and cable industries. Streaming media is very similar to the early years of television in that it is, in 1999, in the infancy stage. The most notable difference between the two is that instead of the 10 or so years television took to develop, Internet technology and development is measured in months or even weeks. Just as companies were trying to unravel the mystery of how to best utilize television to increase product sales, we intend to lead the revolution in how to best utilize streaming media to not only enhance brand recognition, but to also let the user be truly entertained. The intent is to deliver a very effective advertising and direct sales channel for products and services. We have been active in pursuing how to best implement this technology and have developed proprietary means to strategically position the company to take advantage of the technology available now and that which will soon become available. The early days of television consisted primarily of re-purposed radio content. Studios would simply put a camera in the radio studio. This proved less than successful. A similar attitude seems to be prevailing on the Internet. The bulk of streaming content is radio and news. Other sites are focusing on MP3 downloads while the big media companies are mostly just building web extensions to their existing products whether they be print, radio or television. Very few are actually creating stand-alone content created specifically for the medium. This is our opportunity. Our company has been formed and fully intends to position itself as the premiere organization that will capitalize on the tremendous marketing potential of NETcasting streaming media. Our goals include becoming quickly noted as “THE premier NETcasting portal” of the Internet, similar to what CBS, NBC, ABC, or CNN is to television and cable. And just like TV, we will offer “channels” for our viewers to select between live events, fashion shows or whatever content they want to see and hear. The content will either be event-driven (direct) or non-event driven (indirect). Event-driven (direct) content productions will be events, either sponsored by American InterNETworksÓ, third parties, or a combination thereof, and will bring together an Internet audience for entertainment purposes using a live event NETcast. These productions also will prominently or subtly display various event sponsors name(s) or product(s) and allows users the option to interact with the content. Non-event driven (indirect) content productions will be any type of content production that is pre-recorded and gives the viewer the option to interact with the content. The Company will either NETcast proprietary, in-house produced content from its own web site or will assist in the production of content to be used by others for NETcasting either from American InterNETworksÓ web site or from a third party’s web site. We believe that streaming media NETcasts will revolutionize the way product launches, event premieres, entertainment, or any type of content that needs advertising, press coverage, or exposure will be delivered to consumers. American InterNETworksÓ plans to initially focus on two areas: fashion-related products and services, and product launches. By using personalities both NETcast grown and from external sources, we will brand our website as the destination for millions of streaming media viewers. By having both external and internal personalities supporting our website both online and offline, American InterNETworksÓ will position itself as the most dynamic and first Streaming Media NETcast Portal. Marketing Strategy The basic objective of our preliminary marketing plan is to strategically position the company in a minimum competition, high-demand market, with tremendous long-term growth. In the market there exists a phenomenal demand for prepackaged and live streaming media content, yet there is almost no competition. This situation exists only as a matter of timing. The Internet marketing and advertising industry has not yet responded to these vast markets, partly because no one has created the right mix of content and advertising to draw a large, sustainable, loyal audience. We intend to aggressively establish ourselves in the marketplace. Once established, our dominant position will serve as a deterrent to competition and allow for further penetration into these markets. We fully anticipate being “the one others are compared to.” The company’s marketing program is primarily dictated by demand markets as set forth in the business plan. Demand markets call for “service marketing” as opposed to sales-oriented marketing. Servicing a demand market drastically reduces the usual costs of competitive advertising and solicitation. It is every company’s dream, but few have the insight to plan their company’s growth around such markets. Equally important in the planning and structure of the company’s marketing plan is to recognize its competition as it is presently, and as it is anticipated to be at future periods. Therefore, this plan is based upon a portion of known markets that the company can reasonably expect to capture. The conservative projections should in no way be viewed as negative or pessimistic. They are the company’s guidelines to financial control, and experienced management knows that it is much less painful (financially) to grow than to recede. Conclusion American InterNETworksÓ is seen leading all others in its unique and proprietary concepts by merging recently developed leading technology, a powerful and proven management team and a virtually wide-open marketplace worth billions of dollars. As one interested investor wrote, “…by being an early entrant in the convergence of advertising, marketing, e-commerce, and original production of entertainment, American InterNETworksÓ has the opportunity to capture the minds, eyes, mouse-clicks, ad dollars, and consumer dollars that is currently being spe...
Director Information Technology
Chief Operating Officer
Papua New Guinea