United States, Te... "Helpin' Hands is a proposed child care facility that will be located in Beaumont, Texas. Helpin' Hands will cater to nearby employers, including several refinery plants and several penal institutions. Helpin' Hands planned competitive advantage over other child care centers in Beaumont is that will will be open from 1:00 p.m to 7:00 a.m. Helpin' Hands mission is to provide a safe, affordable and reliable child care for families at competitive prices for the children whose parents live or work within a 5 mile radius of the child care center, including children of parents who do not work traditional hours. Most child care centers operate from 6:00 a.m. to 6:30 p.m. and majority of center's reveals that none of them has plans to open in-house care centers for their employee's children any time in the foreseeable future. No child care center offers dinner, none offer corporate programs whereby families get a discount (partially offset by their company), if they are employed by a participating company/agency. Beaumont is a growing community, populates by young families. The trend is toward two income families, meaning that suitable child care must be available for these families. Several local refinery plants and penal institutions operate a second and third shift of workers, generally from 2:00 p.m. to 10:00 p.m. and 11:00 p.m. - 7:00 a.m. Demand for these services is high and the companies are profitable. Additionall, shops, restuarants, and movie theaters are generally open until 10:00 p.m. or later, providing another source for working parents with a need for after-hours child care. Should the need evaporate for any reason, Helpin' Hands could elimate the additional staff necessary to remain open late, scaling back to more typical hours for child care centers. Staffing is really the only incremental cost associated with serving the after-hours market. Helpin' Hands is preparing a marketing plan outlining steps for approaching the major employers within a 10 mile radius of the center. Also, preparing a marketing plan to call on convenience stores. The most important factor underlying a families decision to use a particular child care center I believed is the qualit...
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