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United States, Mi... "1.0 EXECUTIVE SUMMARY 1.1 Business Description: CrashCourse.com, Inc. Will operate and continue the development and operations of a unique live, interactive, low-priced training business using the Internet and current technology at www.crashcourse.com. CrashCourse is a Michigan corporation. Crashcourse was conceived by Shawn Kelly in August 1997, and began operations shortly thereafter. It was incorporated on July 16th 1999, and maintains its principal office at 901 Kimball Street, in Sault Ste. Marie, Michigan. CrashCourse's business model has two distinct profit centers, online learning and retail sales. CrashCourse provides live classes with current Internet technology to business, government, and individuals for a fee. The instructors utilize video and audio technology to broadcast live training classes over the Internet for up to 30 students in a prescheduled class. Students have the opportunity to interact with the instructor and other students via a live text chat window. CrashCourse anticipates utilizing direct sales representatives in addition to online and traditional advertising to market its services. CrashCourse currently has classes developed for computer software programs from Microsoft including Word, Outlook, and PowerPoint. A general technology class for Beginning Guide to Web Publishing is also developed and operational. CrashCourse plans to develop new classes for additional software titles such as Microsoft Excel, Microsoft Access, Word Perfect, Linux, QuickBooks, Windows 2000, Peachtree, and other high usage software programs which have a significant training demand. In addition classes will also be developed in general technology areas such as e-commerce development, network administration, and Internet multimedia applications. Also CrashCourse plans to develop classes for Sun Microsystems products such as Java Programming, and the Solaris operating system along with additional new technology and software programs that will require end user education. CrashCourse will utilize direct sales representatives as the primary means of marketing its service. The representatives will arrange appointments with likely clients to evaluate their technology education requirements. The potential clients will be offered an information technology evaluation or “IT Checkup” which will consist of departmental surveys along with personnel interviews. The combined information will be presented to the client in a report highlighting where CrashCourses training services would help to increase the productivity of the client’s employees. CrashCourse’s retail sales division (www.01computers.com & www.kelly-enterprises.com) focuses on selling unique and limited quantity computer accessories and equipment over the Internet. Most merchandise consists of end-of-life, closeout, and refurbished products which typically generate higher margins than traditional products. The retail sales division keeps the marketing costs to a minimum and focuses on its target market by utilizing Internet malls and popular online auctions. The retail sales division purchases its products from several hard to find sources that specialize in closeout and refurbished products. It also processes some orders for the CrashCourse training classes through its online store, and receives a percentage of sales processed for this service. 1.2 Funds Sought and Usage. Crashcourse is seeking to raise an initial $500,000 to support further operations and development. CrashCourse is seeking to raise total funds in the amount of US$5,500,000. The funds will be used to provide financing for advertising, marketing, labor, rent, corporate relocation to Ann Arbor, MI, and general operational expenses. CrashCourse will also acquire equipment and other assets. 1.3 Return to Investor. In return for this investment, the investor will receive common stock in CrashCourse.com, Inc. It is anticipated that with the infusion of capital CrashCourse will be able to increase its market share of the online training market, increasing the value of the common stock. “See Securities” 1.4 Notice to Investors The Common Stocks are securities offered by CrashCourse and have been approved by the Corporations Board of Directors. They have not been ...
