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United States, Fl... "Description of Business Champions For Families, Inc. is a privately held C-Corp. Even though this company is a start-up, it is actually a spin-off of an existing Not-For-Profit organization Athletes Against Abuse. The original organization has been in existence for over six years, sponsoring numerous high profile events with celebrities throughout the United States. This is clearly a distinct advantage that most start-up companies do not enjoy! Description of Product Featuring over 300 professional athletes and celebrities, sports legends and current superstars, Champions for Families, Inc. will be the first B2B electronic market place for businesses to find celebrity spokespersons and for celebrities to find corporate sponsors! A key tool of the Company will be a web site, featuring state of the art technology that will provide Business Users with the following capabilities: · Sponsor Upcoming events. o Events will be prescheduled; Businesses can simply sign up for sponsorship levels – in which cost and specified value are selectable. This will be set up like a ‘cafeteria plan.’ o The Business user can tie our events to tradeshows, management getaways, seminars, and reward programs for employees – or – simply a means of advertising. · Engage Celebrities who are available for motivational speaking engagements, functional outings, appearances, etc. o Celebrities will be available for online chat. We will market this as an interview for event participation, but we know that the draw of some of the personalities will generate an interest in and of itself. This area will be restricted to Corporate Members. · Book ""Fantasy Camps"" for corporate functions. · Links will be available at a price to Corporate Members. · Intelligent Banner Ads will be used. · Merchandise will be sold on accounts. We will offer specials on merchandise if it is tied to a sponsored event. Additionally, the web site will also have an individual Consumer user area. The main purpose of this area will be to generate interest in the ‘cause’ and to promote awareness for the Businesses and Marketing Companies referred to above. · This is the key to retaining our celebrity involvement. · There will be augmented support of events i.e. unused tickets at corporate sponsored events may be sold or given away as prizes. We will drive revenue through business sponsorship of events, corporate utilization of celebrities through direct bookings, advertising and business membership. Also, there will be an individual consumer section on the web site to providing features that will secure the audience necessary to drive corporate advertising interest and value of sponsorship. The consumer sections will have revenue generating vehicles such as an Instant Membership Activation (1-900) phone line, online bidding to participate in celebrity chat-rooms, Prize Redemption Line (1-900 w/prize winner PIN number), online AT&T Secure-Buy store purchases. Our members will talk to and meet the Stars. We will build a community. Free merchandise and services include autographed memorabilia and sportswear, multiple entries into a $50,000 Grand prize drawing (held every three months), free E-zines (online magazines), 4-day/3-night five-star resort stays, celebrity fantasy camps, promotional items will facilitate this process. The proposed high profile marketing campaign will drive traffic to our site because of the appeal of professional athletes and celebrities participating in catchy, curiosity building ""hip"" colorful TV, radio, print ads, and online ads. Also generating traffic to the site is the distribution of the Serious StuffTM newsletter. Links will be established with top sites like Yahoo and AOL. The site will appear in the top of Alta Vista, GO, and Web Crawler search engines when ""games and free stuff"" are searched. Champions For Families, Inc. will donate a portion of funds generated to charities that share our vision, especially those located in proximity to celebrity events and personal appearances. This fosters enormous goodwill by addressing timely and crucial issues facing today’s families and by providing direction to meaningful solutions. Champions For Families, Inc. is also an information resource for parents and children dealing with teen violence, safe schools, domestic violence, alcohol abuse, education, teen pregnancy, and drug abuse, dealing with bullies, and more. Market and Marketing A formidable opportunity has arisen from the advent of the Internet as a medium for penetrating 327 million businesses and homes worldwide, with that figure expected to double in the next 100 days. This program provides a real opportunity for tens of thousands of individuals to meet professional athletes, play fun and exciting trivia and action games, win cash and prizes, and regularly receive free stuff. This program also creates goodwill towards our corporate sponsors, increasing sales and traffic to their sites. Most major web sites need to burn millions of dollars on costly media advertising. Since our celebrity actors and pro athletes are already household names and the national media already focuses on our cause we will be able to generate hundreds of millions of dollars of free media attention. National programs are actively looking for highly media-genic and well-known persons to appear on their programs talking about their major concerns. With a deep talent pool of celebrity athletes we will constantly generate free media attention. Primary revenue streams: Celebrity engagements (32%), Business membership and advertising (27%),Sponsored events - Major (20%), On-line store (10%), Consumer revenue (8%), Sponsored events - Minor (3%). Consumer revenue streams include membership fees (ranging from $5.00 to $150.), 1-900 prize redemption and instant membership activation pay-per-call phone calls, website advertising, ""SuperLinks"" affiliate programs B2B links paying commissions, corporate sponsorships, Secure-Buy online store w/merchandise, products and memorabilia for sale. A typical revenue flow per member/customer is forecast at $150 per year. Champions for Families is distinguished from its competitors: · Business-to-Business functionality that is the first of its kind. · Regular ""Chat Rooms"" featuring select professional athletes and celebrity guests. These will be promoted as Champions For Families, Inc. prizes, available to members only, stimulating membership growth. · Experience in this market. We have 25 years of personal relationships with hundreds of professional athletes and celebrities, 10 years of hands-on experience with celebrity event planning and promotion, and developing strong relationships with Internet experts like Microsoft....
