United States, Ca... Set Resou... "Product placement - the practice of integrating brands into filmed entertainment - has become the most exciting new way for savvy companies to promote and directly associate their brands with the glamour of Hollywood entertainment. In 2001, the North American theatre audience for Hollywood movies was over 1.5 billion filmgoers; the international audience was twice that number. This massive, worldwide audience makes Hollywood movies an excellent communications medium and a very powerful consumer influence. Although product placement is an important new media outlet, the marketplace for buying and selling product placement exposures in films is poorly organized. Every product-placement deal is uniquely created on a film-by-film, brand-by-brand basis. Today, an advertiser cannot buy guaranteed number of placements in multiple films. The inefficient market structure negatively impacts all parties involved. Filmmakers lose millions of dollars in potential revenue by failing to capitalize on most of the exposures they offer and corporate sponsors miss out on the full marketing potential that feature films provide. Set Resources is a leading product placement agency providing a comprehensive set of entertainment marketing services. Current clients include top-tier companies and brands like Allied Domecq (Stolichnaya), Brown-Forman (Korbel), Ralston Foods, and NestlÚ (Hńagen-Dazs). Set Resources places client products in both television shows and major film productions. The current business effectively serves the television placement market, however, using our knowledge of the industry, experience, and relationships we plan to revolutionize the current film product placement market by making it an efficiently run business that provides a more reliable marketing channel for commercial products while generating significant new revenue for movie productions. We will create a cost-effective marketplace for brand advertisers to buy film advertising ôreal estateö in bulk. Our plan is to create a consortium of film companies that pool their respective films to create a single horizontally integrated market for advertisers. Our role is to build and manage this Consortium of Entertainment Marketers. Through operation of the Consortium combined with the current placement operation, Set Resources is projected to generate approximately $15 million in revenue by the third year of operations with operating margins of over 25 percent. In this round of equity capitalization...
Papua New Guinea
Chief Executive Officer