Really ... "Dear Sirs, I'm writing to introduce our company to your firm. My name is Steve Greene, President of the Really Big Mall Company. Really Big Mall is just that, it's an internet mall, boasting fast access to over a 1000 stores. Actually, we have about 1400 stores today. The mall has been up and running, (www.reallybigmall.com) for about two months. We have written an executive summary of a business plan and feel the time is right to begin looking for financing. Really Big Mall was mentioned this Monday, April 2 on the front page of the Wall Street Journal along with two articles in PRweek. The company is in negotiations with six PR firms to come on board as an in-house agency. Our business plan calls for extensive PR and marketing via Internet, print and radio advertising. Several large promotions are also in the works to help drive traffic. Currently the mall is receiving approximately 50,000 new visitors per month representing 150,000 page views and, if you count 'hits' over a million of those. I would like to talk with you as soon as possible to discuss your interest in assisting us in ...
Chief Executive Officer