United States, Wa... "The Sun Sponge is the first and only motorized, inflatable, air mattress on the market. The purpose of this plan is to out line the start up criteria for a new, unique product under the Trade Name SUN SPONGE. The company will be assembling the purchased components to produce a motorized, inflatable, air mattress ideal for sun bathing and socializing, and can also be used for camping. The marketing ocjectives and strategies are to reach the target markets personally and with repetition so as to create a desire among the hotels/resorts for great return on their investment. Convince the retail distribution and the general public that the rest and relaxation is on a motorized float. The unique selling advantage is that it is the o...