United States, Ca... "Many investors lack the time and/or experience to successfully manage their own stock market accounts. My Trade Wizard is an automated online service for optimizing stock investment profits. We apply fundamental and technical analysis to real-time data in order to time stock trades. An attractive feature of My Trade Wizard is its ease of use. Through a short series of questions, we create a market strategy profile for each user. This profile is used to execute transactions based on successful historical patterns. My Trade Wizard makes money from monthly subscriptions based on managed assets and account activity. For years, non-institutional investors have had one of four choices when considering investment options: 1. Employ a costly full-service brokerage. 2. Employ a discount brokerage that requires the investor to make decisions. 3. Invest in managed mutual funds. 4. Pay a premium for a managed account service with a high minimum account balance. My Trade Wizard is the first automated online service for investor portfolio management. Our closest competitors are full-service and discount brokerages. The only managed account services available cater to a limited number of wealthy investors. Discount brokerages, especially web-based ones, charge minimal fees and require small account balances, but they require investors to have enough time and confidence to manage their own accounts. We believe there is a substantial market for inexpensive online managed accounts. MTW intends to capture market share from existing full-service and discount brokerage customers. We plan to advertise aggressively and continuously via television commercials and active banner advertisements on the internet. In addition, we plan to achieve recognition through publicity in television and print media and through user referral incentives. By early entry into online managed account services, My Trade Wizard intends to establish and promote brand identity for use in advertising and publicity. As we establish our customer base, we plan to maintain customer loyalty by emphasizing profitable trades, ease of use, and excellent customer support. Live online and telephone support is an important aspect of our marketing strategy. MTW is a start-up company and is currently entering the design and construction phase of its service and website. Our objective, at this time, is to develop a profitable and reliable service that will propel this company into a prominent market position. We feel that within five years, MTW will be in a suitable position for an initial public offering or profitable acquisition. To accomplish this goal, we have developed a comprehensive plan to guide our development, marketing activities, and customer service. To implement our plans, we require an initial investment of $700,000 - $1,250,000, for the following purposes: 1. Management recruiting - $150,000 2. Employee payroll (March through June), including one-time legal fees associated with our registration with the NASD (National Association of Securities Dealers), the SPIC (Securities Protection Insurance Corporation) and the SEC (Securities Exchange Commission) - $250,000. 3. Server lease and market data feed (March through June) - $70,000. 4. Computer Equipment - $50,000. 5. Office space (March through June) - $84,000 6. Advertising and publicity for June - $500,000 (contingent on capital availability) 7. Working capital - $146,000 These expense items will enable MTW to develop its services and prepare to bring its services to market by June of 2001. It will provide for the establishment of all major positions at MTW and for the initial equipment required for development and testing of its services. In ...
Chief Executive Officer
Uk - Mainland